Privacy policy
Last updated: July 10, 2026
1. Data we collect
To operate the platform, Lippem processes:
- Customer account data: users, roles, and access credentials.
- Connected messaging account data: WhatsApp Business, Instagram, and Messenger account identifiers and the access tokens needed to operate them.
- Contact and conversation data: the name, number, or identifier of a contact messaging through a connected channel, and the content of exchanged messages.
- Knowledge uploaded by the customer for AI agents, including documents, answers, and product or business information.
2. How we use this data
- Display and synchronize customer conversations in the Lippem inbox in real time.
- Generate responses through AI agents using conversation content and customer-provided knowledge.
- Run automation workflows configured by the customer, such as assigning a conversation or sending a response based on its content.
- Maintain account security through authentication, access control, and session logs.
3. Who we share data with
To operate messaging channels, Lippem sends and receives data through the Meta Platforms API for WhatsApp Business, Instagram, and Messenger, according to the authorization granted by the customer. To generate AI responses, relevant conversation content may be sent to the language-model provider configured by the customer. We do not sell contact or conversation data to third parties.
4. How we protect data
Messaging account access tokens are stored encrypted. Each customer’s data is isolated by tenant, and user access within an account is subject to authentication and session control.
5. How long we retain data
We retain conversation and contact data while the customer account remains active or until the customer requests deletion, unless the law requires a different retention period.
6. Data-subject rights
A contact who has communicated with a Lippem customer through a connected channel may request access, correction, or deletion by contacting the business with which they communicated.
7. Changes to this policy
We may update this policy as the platform evolves. The latest update date appears at the beginning of this document.
8. Contact
For questions about how your data is handled, email us at support@lippem.com.